Tailgate Packages Are Coming: A Professional Bar for Your Game Day

You take your tailgate seriously, and you are not alone. Americans spend over $35 billion a year on tailgating food, beverages, and supplies. Over 80% of college football fans tailgate at least once per season. And 33% of tailgaters never actually make it into the game, because for them the tailgate is the event.

Starting Fall 2026, Boomtown Bartenders brings a professional bar to your tailgate.

What Your Tailgate Package Includes

It is the same Boomtown model you already know, labor-only and professional, set up for your game day:

• Professional bartender(s): trained, insured, and ABLE-licensed. Your tailgate bar runs like a real bar, not a friend fumbling with a bottle opener.
• Bar tools and service equipment: shakers, jiggers, garnish kit. We bring everything except the alcohol, which you provide. Ice is an optional add-on at $0.75 per guest, or you can supply your own.
• Matching ice chests, our signature touch. No mismatched garage coolers. Your spot looks as good as your setup.
• A shopping guide that tells you exactly what to buy, how much, and where. No overbuying, no waste.
• Setup and breakdown. We arrive before your guests and leave after the last drink, so you can focus on the game.
• Tailgate-exclusive rentals (planned): through our drapery sister company Pipe It Up, the Fall 2026 packages are slated to offer TVs, sound systems, DJs, and more, booked alongside your bar.

Why Your Tailgate Deserves This

Premium tailgating is one of the fastest-growing parts of sports hospitality, projected to reach $14.5 billion by 2032. Tailgate setups have grown from folding chairs and a grill to custom tablescapes, TVs, chandeliers in tents, and coordinated color schemes.

Your bar should match. When you put a bartender mixing craft cocktails at your tailgate, it sends a very different signal than warm cans in a Styrofoam cooler.

Perfect For Your Game Day

• OU home games in Norman: with the North Oval now open for tailgating and OU coming off a recent College Football Playoff berth, game day in Norman is going to be bigger than ever. Your spot deserves a real bar.
• OSU in Stillwater: after the Cowboys sold out all 6 home games in 2024 for the first time ever, the tailgate scene in Stillwater is growing fast.
• OKC Thunder watch parties: host at home or in a rented space, with a bartender handling the drinks while you handle the remote.
• Corporate tailgates: client entertainment, team-building, sponsor activations. Over 80% of corporate hospitality buyers rate it as "extremely effective" for building relationships.
• Private tailgate groups: if you are a season-long regular, you get consistent, professional service every home game.

The Combo Play

Pair your Boomtown Tailgate Package with a Scissortail add-on for a full game day spread. Craft cocktails and cold beer from the bar, plus dirty sodas, mocktails, and hydration from Scissortail. Every guest you bring (the drivers, the kids, the sober-curious) has something great in their hand.

Coming Fall 2026

Tailgate Packages launch in time for the Fall 2026 football season. Whether you want a one-time homecoming party or a season-long commitment, you get the same hospitality and service Boomtown delivers at weddings and corporate events, just with more team spirit.

Because at a Boomtown bar it has never been about the alcohol. It is about the people, and your game day is all about the people.

From the Founder

"Starting Fall 2026, Boomtown is bringing the same hospitality we are known for to your tailgate," says Bar-Key founder Patrick Wilson. The same hospitality Boomtown delivers at weddings and corporate events is coming to your game day: a professional crew, matching equipment, and a bar setup that makes your tailgate the one everyone visits.